A Review of Peka Chemie Group’s Participation in the 7th Iran International Expo
The 7th Iran International Expo, held from April 27 to May 1, 2025, served as one of the most important platforms for promoting non-oil exports and strengthening international trade relations. The event brought together manufacturers, economic stakeholders, and domestic and international traders from across the world.
Peka Chemie Group participated in this exhibition for the second time, with a clear focus on export development and international market expansion.
Focus on Export Development and Global Markets
According to Eng. Saeedi, Business Development Manager at Peka Chemie, one of the key indicators of a country’s economic growth is its export capacity and effective access to global markets. The 7th Iran Expo provided Iranian companies with a valuable opportunity to showcase their export capabilities to regional and international audiences.
As a leading company in the field of powder coatings, resins, and chemical materials, Peka Chemie used this opportunity to showcase its technical expertise and production capabilities, while establishing new business connections with international partners and potential customers.
Direct Interaction with Visitors and Trade Professionals
Throughout the exhibition, Peka Chemie’s export and business development teams maintained an active presence at the company’s booth. Direct discussions with visitors, technical exchanges, and evaluations of potential cooperation opportunities created a dynamic environment focused on professional engagement and long-term collaboration.
These interactions reflected Peka Chemie’s strategic approach to building sustainable international relationships and strengthening its position in global markets.
Expansion of Target Markets and New Business Pathways
One of Peka Chemie’s strategic objectives is to expand its presence in CIS markets, particularly Russia and Belarus. In line with this goal, commercial cooperation with these countries has begun, and alongside powder coating production in Iran, a powder coating manufacturing facility in Belarus has been established. This development represents a new business line within the company’s export structure.
Plans include increasing exports to regional markets such as Pakistan, Tajikistan, and Uzbekistan, as well as expanding the Belarus facility’s reach into Poland and Eastern European countries. Additionally, the export of an Iranian-made product to the Russian market has officially commenced as part of this export-driven strategy.
Showcasing Achievements at an International Event
According to Peka Chemie’s Public Relations Manager, the company’s participation aimed to present its latest achievements and industrial capabilities to visitors, particularly international traders and business representatives. The presence of African delegations, alongside the event’s alignment with the Third Iran–Africa Summit, created further opportunities for cross-border cooperation.
Strengthening Export Relations with Regional Markets
As noted by Peka Chemie’s After-Sales Service Manager, visitors from countries including Iraq, Pakistan, India, Afghanistan, and Uzbekistan visited the company’s booth. Initial professional discussions were held with representatives from these markets to explore export opportunities and establish sustainable cooperation frameworks.
Industrial Background and Market Position of Peka Chemie
According to Peka Chemie’s Vice President of Finance and Economic Affairs, the company brings over 25 years of industrial and manufacturing experience to the market. As a knowledge-based and forward-looking enterprise, Peka Chemie specializes in the production of electrostatic powder coatings and continues to strengthen its position within the coatings industry through innovation, quality, and an export-oriented vision.
Peka Chemie Group’s participation in the 7th Iran International Expo 2025 provided a valuable opportunity to enhance international engagement, present its industrial strengths, and advance its export strategy. With a clear focus on regional and global markets, the company continues to move toward sustainable growth and expanded international cooperation.